New Realm Brewing initially approached me to craft a compelling video PR piece that spotlighted the collaboration among three prominent brewers in the Southeast as they crafted a Triple Black IPA. The video I produced for this endeavour not only resonated strongly with the audience on New Realm's website but also generated significant engagement on LinkedIn. This heightened interest bolstered the brewery's visibility and translated into tangible sales growth for the special brew.

In March 2022, I took the initiative to pioneer a video series called "Humans of New Realm". This project involved producing a series of 30- and 60-second video snippets tailored for social media platforms. I not only conceptualized these videos but also established the template, designed the graphics and structured the content. This comprehensive approach enabled the internal team to seamlessly continue producing these captivating videos on a weekly basis.

Furthermore, I maximized the impact of each video I created for New Realm by transforming them into engaging short Reels. Crafted to elevate the brewery's presence and stimulate heightened engagement on Instagram.